Schedule

Friday, May 1st, 2015

8:30 a.m. – 9:00 a.m.:

Registration/Check-in

Light breakfast & coffee (provided courtesy of Reilly Center)

9 a.m. – 10:30 a.m.

Applying Visual Basics to Coastal Environmental Communication: This session will discuss visual storytelling best practices (visual communication principles). We will answer questions such as “What distinguishes important images from unimportant images?” “What characteristics or associations in the images make environmental visuals important?” We will then move onto how we process visuals (cognitive and affective implications), which will establish an understanding of visual foundations for the following sessions.  

(Speakers: Nicole Dahmen & Zeynep Altinay)

10:30 a.m. – 10:40 a.m.

Break & coffee

10:40 a.m. – 11:40 a.m.

Legal and Ethical Considerations for Visually Communicating Science

The Landscape of the Law: Showing the coast without running aground

As you tell the story of Louisiana’s coast, be sure that you don’t end up in hot water. Eric P. Robinson, Esq. will focus on the legal shoals that can occupy your time and divert you from your message, and how to avoid them.

In this session, we will talk about how to create, use visuals with empathy? What to consider with visuals of minorities, vulnerable members of society (especially with visuals of communities near the coast? Good and bad examples, e.g. from Hurricane Katrina?) Ethical considerations in eliciting strong emotions, persuasiveness via visuals? How to not violate Copyright, Creative Commons resources.

(Speakers: Nicole Dahmen & Eric Robinson)

11:40 a.m. – 12:00 p.m.

Lunch (provided courtesy of the Reilly Center)

12:00 p.m. – 1:30 p.m.

Low-cost Visual Tools for Science Communication: Intro to Google Tableau to quickly improve your Tableau skills. Speaker Jared Kendall will give step-by-step instruction on connecting to data, creating views and more, building special charts. 

* Please download Tableau Public 9.0 at this link: https://public.tableau.com/s/download and  register an account with Tableau to get the most out of this session.

Speaker: Jared Kendall

1:30 p.m. – 1:40 p.m.

Break & coffee

1:40 p.m. – 2: 40 p.m.

Best Practices for Coastal Environmental Communication 

Best practices in coastal environmental communication – lessons learned from our mixed-methods research funded by the Coastal Sustainability Studio. We will answer questions including: What do coastal residents want to know based on a regionally representative survey)–the audience, meeting people where they are, considering their values, motivations and needs.

Psychology of visual communication; cognitive, emotional processes (why do we care about visuals in environmental communication? How do people process/retain visuals.

(Speakers: Zeynep Altinay and Paige Brown Jarreau)

2: 40 p.m. – 2:50 p.m.

Break & coffee

2:50 p.m. – 4:20 p.m.

Social Media Best Practices & Mapping for Science & Environmental Communication 

(Speakers: Paige Brown Jarreau, Marc Smith, Madelyn Duhon)

Basics of social media – choosing a platform and strategies (especially Facebook, Twitter, Blogs, Google+, podcasts). Strategies for engagement & two-way communication in social media: Hashtags, current communities / resources surrounding communication on environmental issues in social media; benefits of two-way engagement for science and environmental issues; how to navigate controversial issues in social media; incorporating visuals/multi-media into social media – strategies?

Free tools for podcasting (e.g. SoundCloud https://soundcloud.com/) and how to embed multi-media into blogs, etc. 

Seeing communities and impact in social media – Social Network Analysis / Mapping (Free tools include NodeXL and Gephi)

Presentation by Manship student Maddie Duhon about her Manship Knight Mini-Grant project to do social media communication on coastal restoration.

4:20 p.m. – 4:30 p.m.

Wrap Up

Workshop evaluation

Saturday, May 2nd

10 a.m. – 11: 30 a.m.

Breakfast 7 coffee followed by focus group discussion with Zeynep Altinay regarding technical community’s (i.e. journalists, researchers) perceptions of engaging environmental visuals. Your feedback will provide valuable data for research in environmental communication. Come and share your thoughts about what makes an engaging visual and how visuals can be improved to enhance communication about coastal land loss in Louisiana. Please email zaltinay@lsu.edu if you are interested. There will also be a sign up sheet available on Friday.

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